Modular People

Modular Ideas worked together with V Energy Drink to create V-Raw, a website that acted as a career site and community to help Gen Y find and apply for coveted positions in the creative industry.

The V-Raw site was regularly updated with internships and job offers from companies such as Universal Music, Channel V, NW and Sweaty Betty as well as podcasts, blog posts, interviews with inspiring Australian creatives and a regular art and design competition all managed by Modular Ideas' digital gurus.

In the 8 month period that V-Raw was active there were 4,000+ applications (double the benchmark), 35,000+ downloads, 150,000+ video views and 210,000+ profile views. In the end the site contributed to V's strongest sales in 3 years.