Modular People

Modular Ideas worked with BMW on the Australian launch of their 1 Series range developing a remix of The Presets' anthem Are You The One with French producer Lifelike. The track was launched together with an online music video directed by Shane Sakkeus and designer/Modular regular, Jonathan Zawada, all brought to life by Sydney-based animation house Collider.

The remix, entitled Lifelike's 1 Serious Remix, was immensely successful clocking 2,800 downloads from Modular alone, while the video re-ceived commercial airplay in Australia (radio and TV) and was viewed 8,000 times on you-tube. Overall the online campaign tallied approximately 150,000 hits in the first week and spread to sites in the USA, UK, Japan and Europe.